Greg is a specialist in applied behavioural finance, decision science, impact investing, and financial wellbeing.

He founded the banking world’s first behavioural finance team at Barclays in 2006, which he led for a decade.
In 2017 he joined Oxford Risk to lead the development of behavioural decision support software to help people make the best possible financial decisions.

Greg holds a PhD in Behavioural Decision Theory from Cambridge; has held academic affiliations at UCL, Imperial College, and Oxford; and is author of Behavioral Investment Management.