Digital trust is no longer a nice-to-have—it’s a business imperative. The Future of Digital Trust: Establishing the Foundations for a Resilient, Efficient, and Safer Online World report, created by LexisNexis® Risk Solutions in partnership with market research experts Savanta, highlights why getting digital trust right is critical for Fintech’s in 2025. The report, based on interviews with 30 senior executives across banking, fintech, retail, payments, consumer credit, and telecommunications firms, identifies trust as a fragile yet vital foundation for sustainable growth.
For Fintech firms, the report highlights a pressing challenge: navigating the cost of regulation while building and maintaining consumer trust.
Regulation: A Challenge and an Opportunity
"Regulation, if done well, can enhance both digital trust and the health of financial markets," states the report. UK frameworks like Consumer Duty provide essential protections, fostering consumer confidence and encouraging more innovation in areas such as the confident adoption of new financial brands by consumers. The report reveals a notable distinction in perspectives on regulation among respondents. Those from established providers recognised that "clear regulation often stimulates more market experimentation within financial services, as consumers feel they can trust that they have protection and are therefore more willing to take a chance on an unknown brand." This trust framework allows established firms to innovate more confidently.
For FinTech's, the key is shifting the perception of regulation from a constraint to an enabler. Clear, transparent compliance processes can position firms as leaders in trust, attracting both customers and partners if they have the correct technology to make this efficient.
Collaboration and Transparency
Collaboration is another vital element of digital trust. However, many firms hesitate due to fears around GDPR compliance or exposing sensitive data. Shared fraud intelligence networks, such as the LexisNexis® Digital Identity Network®, demonstrate how pooling resources can mitigate risks and reduce costs. The report highlights advanced solutions, such as tokenisation and homomorphic encryption, as tools to enable secure, compliant collaboration.
Transparency is equally important. "Consumers should be able to understand, in simple terms, what assurances they have when sharing their data," the report states. For Fintechs, this means being upfront about how data is used, whether to personalise offers or enhance security.
The Road Ahead
Digital trust is under siege in an era of misinformation, fraud, and AI-driven threats. However, Fintech firms that embrace regulation, leverage collaboration, and prioritise transparency will be well-positioned to lead in 2025.
The Future of Digital Trust: Establishing the Foundations for a Resilient, Efficient, and Safer Online World report provides actionable insights into how Fintech firms can navigate these challenges. It explores key themes such as collaboration, regulation, transparency, legacy tech and inclusion, offering strategies to secure trust and drive growth in a rapidly evolving digital landscape. Discover these insights and more by reading the full report.
